The most important strategy of a successful Instagram business lies in audience building. There is more to Instagram than sharing one’s photos and videos. As a business owner, it can serve as a powerful marketing tool. A study has shown that globally, over one billion people use Instagram each month. If you are still confused about using Instagram for your business, relax and enjoy this guide; it will be helpful.
Generally, Instagram offers a personal account and a business account. However, you can always switch from a personal account to a business account to make your business look professional, and people will take you seriously. The account creation is entirely free, and it doesn’t cost a dime to get it working. Are you not quite sure what to do with the created business account? Don’t worry, keep reading!
Share informative posts consistently
You need to consistently show up and share stories or content on your page. Whatever post you make on Instagram stays on your page forever, as long as you don’t delete it. However, Instagram stories only last for 24 hours. Instagram allows you to share plenty of photos you desire, but it is best to limit the photos. This will help your brand; it also prevents spamming your followers. As time goes on, you can make videos regularly to engage and connect more with your audience. To expand your reach and network, you can use hashtags. Whatever you post, it’s okay, but don’t forget to keep the progress and good image of your band at heart.
Respond to messages
You need to engage with your followers on Instagram. Those who will patronise your business, in the long run, are your followers. Your followers can become your customers if you respond to the direct messages they send to you. It will help if you take the time to answer their questions about your services and product. It will be best if you don’t use Instagram as only a marketing tool. It can also be a good customer service tool if you leverage it properly. We all know how Instagram is excellent for lead generation and sales made.
The Instagram business account has this feature. With a bit of budget, you can run an ad for your service or product. Ads will help you achieve your goals in reaching more people. People are increasingly running ads for what they do because they know that the return on investment will be great. Instagram ads are created through Facebook ads manager. This means that your Facebook page is attached to your Instagram account. If you struggle to increase your lead and conversion, take advantage of Instagram advertising.
How to use Instagram as a start-up
- Set up a professional profile
You must set up a profile that is worth looking at. Take enough time to review your Instagram profile. Give your brand a professional look by having more information on your profile. With your business account, you can access your page analytics. This gives you the ability to access built-in insights about the performance of your account.
- Make use of highlights
If you want to show more about your company, you can use Instagram Stories Highlights. You can display reviews from customers, which will help build trust; whatever information is requested often from your followers can be shown as well—it is all about keeping to the basics and adding a touch of creativity to it. For instance, creativity can begin with the modification of your content strategy. It is helpful if you can compile your favourite posts into a single piece. It serves as a guide to your followers. If you are not sure if you want to publish your post, you can save it as a draft in the meantime and publish it when you are ready.
- Optimise “link in bio.”
The service of a social media manager can be helpful in this regard. In your post, you can always refer your followers to check for links in your bio. The link will be a landing page for your products and services pages. As a business owner, you can share essential information through links in your bio.
- Take your caption serious
It will help your business if you pay more attention to the caption on your post. Most importantly, the first line in the caption should be attention-grabbing. If it doesn’t grab attention, it will be difficult for your followers to proceed to read more. What you write in an Instagram caption is very important, and attention should be given to it. How do you write a good Instagram caption? It’s simple! Always keep the interest of your audience at heart. It will help if captions are short and easy to read.
- Host a giveaway session
As a business owner, you will love to experience an exclusive sale. This can be achieved if you have more followers. It will help if you host a follower only promotion for a limited time. When you engage with your followers through this marketing strategy, they will always be on the lookout for your page because they wouldn’t want to miss your offers.
Instagram marketing is incredible in creating brand awareness, and it is budget-friendly. There are many opportunities to boost sales from Instagram. All you need to do is take time to reach out to more followers and study your audience. Finally, don’t forget to connect your social media accounts to another. It is possible, and you can connect one social media account to another. It will help build trust. If you have a small business, allow yourself to expand using Instagram.
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Recommended books for further reading:
- 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, and More
- The Ultimate Small Business Marketing Book
- The Marketing Book: a Marketing Plan for Your Business Made Easy via Think / Do / Measure
- Social Media Marketing Workbook: How to Use Social Media for Business
- The Business Book: Big Ideas Simply Explained