Personal branding is the way in which an individual positions himself as an industry expert and a person of note in his field. An individual can have a branding campaign, just like any other area of promotion and marketing. The process of personal branding is a conscious path to discover one’s uniqueness and build a trusted reputation that people can create a profitable relationship with. Personal branding has to do with how you speak, walk, and many other factors that people can relate to when you are being mentioned. It can also connect with how you decide to create your business logo in building an online presence. Therefore, it is right to say that personal branding is equal to your reputation or the appearance you show to the world to see.
Why personal branding?
- To differentiate yourself from the crowd
Building a reputable brand allows you to differentiate yourself from others through your unique identity. It will enable people to know you for who you are, and it helps build trust and authenticity. A great way to take charge of your career is through personal branding; it allows you to stand out among numerous competitors. Every business has become a global market, and it has become challenging to stand out from the crowd. If you want to compete on a worldwide scale, your brand is what will speak for you. Every customer has trust issues, especially when trying a new product. However, a reputable brand will reduce their confusion and help establish trust.
- It gives you access to more significant opportunities
Once you have established yourself, you will have a loyal audience that gives you a unique opportunity. People will begin to invite you to a better position, and collaboration. You will be seen to be among the top people in your industry, which makes you more valuable. Your brand will give you recognition if you consistently give your audience value. Clients love to tell others about the brand that they like and trust. When friends hear of the goodness of a brand from each other, they are more convinced. A good product is not enough; you need effective branding to succeed. Once a customer begins to recognize your service, good branding will keep them coming back for more.
- It helps you create clarity
One of the advantages of branding is that it helps you stay focused on your mission. A clear brand strategy will help create a blueprint for your marketing effort. When you are clear on your mission, it will help you to connect with your brand emotionally. Branding makes it easy for people to relate to your company’s value. When a business has effective branding, it becomes difficult for people not to notice.
- Branding instils confidence in your company
A good branding strategy is necessary for any business to succeed. Because your business needs the confidence to deal with customers, through your brand, tell your story to the world to hear, it will make you unique. Keep everything that has to do with the brand unique, and it will be easier for people to relate with. If you are yet to brand your business, it is never too late to do so. See this opportunity as the right time to brand what you do. Give people the opportunity to see you for what you do.
Personal branding using everyday creators
The easiest way to create your brand is through social networking using online platforms such as Facebook, LinkedIn, Twitter, Tiktok and others. Each day creates an opportunity to brand ourselves and our business by engaging and interacting with people daily. In our world today, when we meet someone, the first thing we do is to look them up online. We are now in a global village where your presence on the internet space can serve as a global asset. Your brand is what you reflect online and how it is being reflected.
People want to build a profitable relationship with you. They will look you up on the net to see the professionalism of what you put out there through your content. Professional branding will make you someone worth investing in and listening to. Therefore, the better the perception, the more serious your audience. As a business person, imagine someone Googling your name, and nothing comes up in the search result. They will assume that you are like everyone out there who has nothing to offer. They can only determine who you are by assessing your profile.
Jeff Bezos, the founder of Amazon, said, “Your brand is what people say about you when you are not in the room”. If you have a business, you need to work on your image, especially your online presence. Developing an excellent brand does not happen overnight. It takes time and effort. Be transparent when you build a brand because the content you put out there is the impression people will have of you. Take a minute and ask yourself, is your image on social media a good one?
If you need assistance with your brand strategy, don’t hesitate to contact us for consultation. We had love to help you build a reputable brand image.
Do you see personal branding as necessary? Please share your thoughts with us in the comment section below. Don’t forget to signup to our newsletter. You can also check out my previous blogs such as “Financial Crisis And The Need For Financial Education“. You can also connect with us through other platforms to enjoy more educational tips.
Recommended books for further reading:
- The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
- Business Adventures: Twelve Classic Tales from the World of Wall Street
- Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can
- Big Ideas… For Small Businesses: Simple, Practical Tools and Tactics to Help Your Small Business Grow
- Business Secrets from the Bible – Daniel Lapin