About the Author:
Antoaneta Tsocheva is the founder and leading force behind a number of prominent UK-based companies. Over the last 18 years, she has managed to establish a solid presence for her businesses, both online and offline. Getting to this point, however, wasn’t an easy task. It took long years of rigorous research, involving a lot of trial and error. In her book “150 Ways to Market Your Business”, she details the important outtakes of her journey, in a concise and easy-to-understand manner.
This book will provide you with a simple yet effective framework for marketing your products and services. A lot of modern publications focus heavily on just one or two aspects of marketing, be it search engine optimisation, social media, or conventional marketing. And yes, each of those subjects is very important in its own right. But here’s the thing about marketing – you never want to put all of your eggs in one basket. If you’re looking to make it big, diversification is most certainly the name of the game. And that’s precisely this book will teach you!
To achieve this, we’re going to cover not just one or two, but a whole 150 Ways to Market Your Business! We’re going to talk about both the online and offline aspects of marketing, about websites, optimisation, social media, emails, blogs and vlogs, networking, public speaking and presentations, business cards, events, team building, and more.
Is this all there is to know about marketing? Definitely not! Marketing is a broad topic, and there are thousands of things that you could leverage. However, covering all of them, even in the briefest manner possible, would take thousands upon thousands of pages. Instead, we’re giving you the next best thing – a concise and easy to follow list of things that you should focus upon.
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