Over the last few decades, public and guest speaking has been one of the leading ways by which businesses improve their sales and growth. We can easily trace the reason for this to the mind-blowing merits that come with the high ground that it can give any business within its industry. With guest speaking, you will have the opportunity to showcase your expertise, build a reputable image of your brand in your prospect’s mind and improve your business sales to a greater level.
Brands recognized all benefits of public and guest speaking, a lot of businesses are willing to explore this method to skyrocket their sales. However, they’re not able to do this due to some obstruction that falls in their way.
The common challenge people face when it comes to getting on the stage to deliver a persuasive message to an audience is the fear of public speaking. Although it’s really a big problem, many times, it’s not what stopped some people from getting on stage. The least discussed obstruction to many aspiring speakers is the ability to sit down, decide and plan the topic and details of what they will present to their audience.
This obstruction in topic selection can be one of two. It’s either you’re overwhelmed with too many topics that you are confused about the right one that will bring the most significant result, or you find it hard to bring effective topics to the table for planning. Either way, there’s always a solution to every challenge, and every obstruction has its weak point that you can utilize to move to pass them.
The way out of these problems associated with public speaking topic idea generation is what we will shed light on in this guide to planning your guest speaking topic. Ensure to follow aptly to get the best from it and break your obstruction to easily come up with the perfect topics whenever you want to head in and guest-speak to your audience.
Selecting A Topic
Before you can show up for a guest speaking, the number one thing you need to prepare is the topic you want to discuss. It’s then that other things can follow. It’s not as hard as it may seem when you have the steps that you can follow to craft topic ideas for your presentation or help you to single out the right topic out of many ideas and options. The steps you need to follow are below.
Before anything else, you need to first identify the people you want to speak to and their lifestyles so that you can understand how to craft a topic that resonates with them.
This is another important step you should take when trying to select a topic for any of your speaking opportunities. It not only aids you in topic selection but also boosts your confidence and courage on whichever topic your choice. You can brainstorm personally or within a group to have a set of nice options to pick from. When brainstorming to create topic ideas, there are two elements you should consider. The first one is the problems your audience are having at the moment, and the last is the absolute way your business service or products can help them solve those problems.
The intelligence behind this approach is the natural human psychology of action which goes that people are always interested in listening to anyone who wants to discuss those things that give them sleepless nights and can easily trust and love him to follow his advice when they realize he truly understands what they’re going through and can provide a real solution them.
The worksheet for brainstorming topic is as below
1) Evaluate the life of your prospects
2) Think of three problems and challenges your prospect is facing right now.
3) Brainstorm ways in which you can use your professionalism to help them put an end to those problems.
For example, suppose you want to select a topic for a business that deals with beauty products; your ideal audience will probably be facing skin problems. They want their skin to be free of wrinkles and spots so as to look as good as possible. This means that you can create a topic around improving and maintaining smooth and glowing skin that steps up their beauty as they will be ready to hear you out.
This is the template you can follow.
I am a professional in (your field of expertise)
Who knows that (mention the problem your prospects are going through)
I can help them solve the problem by (state the solution you have for their pains)
So that they can have (mention the final outcome desired by your audience. This includes their wants, wishes, dreams and goals. What they will achieve if they opt for your offer)
You can follow these patterns to create at least three topics that you can present to your audience and others that you can use again and again.
In conclusion, creating a topic for your next guest speaking should not be difficult anymore with this simple approach you’ve learnt in this powerful guide. To improve the effectiveness of every topic you choose, here is some important function that your topic should perform.
1) Showcase your professionalism
2) Target and solve the pain point of your audience
3) Get into your prospects’ minds and direct them to think about purchasing your offer
4) Based on what’s relevant to your industry market
5) Relate a scenario that shows people that you understand their problem and surely have a solution
Ensure the topic you want to choose can perform all these five functions. It will help you to plan and design your presentation in the easiest possible way that you can repeat as many times as you wish.
You can also check out my previous blogs such as “5 Daily Habits That Will Set Your day on The Right Path“. Please signup to our newsletter and share the content to understand how to craft a guest speaking topic. You can also join our social media page for more updates. We’d like to know your views and comments in the comment section below.
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